A group of experienced marketing, film, media, and sports executives have launched a free, global, online video network to teach people how to play and improve at a variety of sports, including tennis. SportsEdTV allows anyone in the world with an internet connection to watch free, world-class instructional videos via any internet-connected device.
“I was amazed by the amount of global searches for sports instruction video,” said Aleksandar Sasha Jovicic, CEO of Executive Digital, and one of SportsEdTV’s founders. “I was even more surprised that most searches yielded very poor quality video options. We will change that.”
Until now, viewers have been left to themselves to sort through thousands of hours of video to separate the good from the bad, often with little experience on which to base their judgment. That problem led to the creation of SportsEdTV, says Robert Mazzucchelli, chairman and CMO of the new company. “We were a bit shocked that no brand had stepped up in this space,” he said. “We saw the success of sites like Khan Academy in the academic world, and it just reinforced our belief that learning in all areas is going online with free video. Most people around the world just don’t want to pay for this type of content. The company’s goal is to become the market leader in free online sports instruction video across all sports within three years.”
Among the available tennis instruction videos at SportsEdTV are a How-To-Serve series with former ATP Top-100 professional Jeff Salzenstein, and a recreational doubles series with former WTA Top-50 professional Jane Forman. Learn more at SportsEdTV.com.